HEP – Hookbait Enhancing Powder – What is it?


Experience the marvel of HEP, elevating your fishing skills to new heights.

What does HEP do …?

Magic Baits HEP

Imagine a scenario where you can transform any hookbait into an irresistible option bursting with nutritional value—rich in Proteins, Aminos, Vitamins, and Minerals.

This enhanced hookbait will not only slowly release your chosen flavor as a food signal into the water but will also be sealed for increased durability, ensuring it lasts longer when submerged. Thanks to the HEP (Hookbait Enhancing Powder), these possibilities are now within your reach.

For example, you can take a plain mealie and infuse it with the enticing taste of peanuts using Peanut HEP.

Magic Baits Peanut HEP

Alternatively, you can upgrade a Plain Floatie, whether or not it has a Dough Backing, into either a Curry or Custard Flavoured hookbait using Curry HEP and Custard HEP, respectively.

Magic Baits Custard HEP
Magic Baits Curry HEP
Magic Baits Curry HEP

During a recent trip to the Vaalriver, Juan-Dre Lindsay opted for a simple hard floatie complemented by a plain white chooby backing. He switched it up to a flavorful Sweetcorn hookbait by dipping it in Rich Corn HEP for a more appealing presentation.

Magic Baits Rich Corn HEP
Magic Baits Rich Corn HEP
Magic Baits Rich Corn HEP

Consider trying Fanie Oosthuizen’s method, where he baited up with a trimmed Banana X Mealie and two Banana X Floaties. He then transformed this setup into a nutritional hookbait by adding Banana Jamaica HEP to achieve a Banana Flavoured appeal.

Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP

Fanie Oosthuizen is at it again! He recently had the privilege to go for another test session with the HEP.

Fanie claims that … The owner and mastermind behind Magic Baits, Michael Cato, has once again introduced a standout product that truly sets itself apart. This season promises to be exceptional. Below are the results from another exciting test session.

Bait: Two Banana X Bleeding Floaties paired with a chopped Banana X Mielie Pip, all dipped in Banana Jamaica H.E.P Powder (Test Product) and enhanced with Banana Jamaica SloLeak on the feed ball.

Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP
Magic Baits Banana Jamaica HEP

If you have a Vampire Floatie, you can enhance it into a more potent Garlic Flavoured hookbait with Wild Garlic HEP.

Magic Baits Wild Garlic HEP
Magic Baits Wild Garlic HEP
Magic Baits Wild Garlic HEP
Magic Baits Wild Garlic HEP

Additionally, consider transforming any hookbait into a Hemp Flavoured option with CS HEP.

Magic Baits CS HEP

When targeting that elusive specimen carp, you can use a hair rigged hookbait and change it into a Granadilla Flavoured bait with Gritty Granadilla HEP, or even better, a Coconut Flavoured hookbait with Creamy Coconut Milk HEP.

Magic Baits Gritty Granadilla HEP
Magic Baits Creamy Coconut Milk

Furthermore, you can purchase plain Tigernuts and transform them into a variety of irresistible food signal flavours, such as a Honey Flavoured hookbait using Honey Comb HEP. Dylan Cloete did just that with two Tigernuts on a hair rig dipped into Honey Comb HEP.

Magic Baits Honey Comb HEP
Magic Baits Honey Comb HEP
Magic Baits Honey Comb HEP

Dylan shared on Facebook that coating your hookbait with Magic Baits SloLeak H.E.P. Honeycomb Flavor has become essential.

Magic Baits Website Honeycomb HEP

During a quick one-night session, Stephan Murphy expertly fished using Honeycomb HEP coated tigernuts and successfully landed about six fish.

Magic Baits Website Honeycomb HEP

Despite challenging conditions with heavy winds and intermittent downpours, his skill and the right bait coated in Honeycomb HEP made all the difference.

Magic Baits Website Honeycomb HEP

He had some very impressive catches that evening.

Magic Baits Website Honeycomb HEP

Johan Oosthuizen enhanced his specimen angling by incorporating HEP into his setup. He used Honey Glow Mealies as bait on a hair rig, which he coated with Honey Comb HEP, transforming it into a flavorful Nutritional Honey hookbait.

Magic Baits Honey Comb HEP
Magic Baits Honey Comb HEP

Johan Oosthuizen recently shared his second impressive catch from a specimen fishing trip on the Vaal River, just outside of Parys. During this outing, he used a hair rig with two Honey Glow Mealies as bait, which he enhanced by coating it in Honey Comb HEP powder. Additionally, he prepared a PVA bag infused with Honey Comb SloLeak Magic Potion for even better results.

Magic Baits Honey Comb HEP
Magic Baits Honey Comb SloLeak

For the papgooiers, consider using two Bloekom Heuning Sluggers. These can be paired with a Plain White dough enhanced into a stronger honey-flavored hookbait, full of nutritional benefits with Honey Comb HEP.

Magic Baits Honey Comb HEP
Magic Baits Honey Comb HEP
Magic Baits Honey Comb HEP

Achieving a nutritional hookbait has never been easier—stay tuned for the upcoming HEP SloLeak Powders!


Magic Baits Gingerbread HEP

Watch how Johan Oosthuizen takes a simple Yellow popup and turns it into a powerhouse Gingerbread hookbait with the help of Gingerbread H.E.P Powder.


Magic Baits Honey Comb HEP

This video demonstrates how Dylan Cloete transforms two critically balanced Tigernuts into a nutritious Honey flavoured hookbait with Honey Comb HEP.

Episode 100! HEP, SloLeak and more…

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